Our programs and initiatives reflect our commitment to bridging the gap and working cohesively with brands that are addressing the five components of social determinants of health.
We’re professionals from various backgrounds, cultures, and life experiences.
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Latino Connection is the national leader in community education and health outreach, forging initiatives that are first of their kind spanning beyond the borders of Pennsylvania. Read On
Our Expertise
Latino Connection is equipped to implement educational programs in at-risk communities to increase health literacy resulting in better health outcomes and higher life expectancy.
To get our messages and education across to various audiences, we have implemented unconventional and innovative ways to meet people where they work, live, and play.
Meet Our Team
George Fernandez
President & CEO
By combining his authentic experience with a passion for communication and service, George Fernandez helps clients build positive, profitable, and sustainable connections with the Latino community. A servant leader at heart, Fernandez remains heavily involved in the local community..…
Read George's Story
Michele Arrasmith
Executive Assistant
Ashleigh Aviles
Senior Account Executive and Event Production Manager
Janet Baez
Brand Ambassador
Dr. Amber R. Borrelli
Grants and Development Manager
Minerva Carchi-Nieves
Junior Graphic Designer
Michelle Connett-Bergstein
Senior Graphic Designer
Jean Cubilette
Account Executive
Cesar Fernandez
Fleet Manager
Travis Good
Media Content Manager
Vedsaida Lorenzo
Community Health Worker
Lupe Matias
Team Lead & Project Manager
Sean McCormick, PhD
Senior Project Manager
Nelson Mena
Account Executive
Yndira Mesa
Team Lead & Brand Ambassador
Nitza Mercado
Community Health Worker
Yohanny Moncion
Account Executive
Nicolas Polanco
Brand Ambassador
Madeline Esteffany Rodriguez
Project Manager
Madeline Esther Rodriguez
Project Manager
Leslie Ruiz
Certified Interpreter & Community Outreach Specialist
Keyla Santana
Corporate Events & Communications Manager
Niurka Valle
Translation & Interpretation Services Coordinator
Katherine Vargas
Office Manager
Certified & Licensed
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ServSafe® -
Drivers with CDLs -
CPR, First Aid and AED -
Pennie (Pennsylvania Health Insurance Marketplace) Assistors -
Lifestyle Coaching for the CDC Diabetes Prevention Program -
American Lung Association Freedom from Smoking -
Spanish Translation and Interpretation Certification from Alta Language
Awards & Recognition
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Central Penn Business Journal’s 2023 Leaders in Construction and Real Estate
Rising Star – Commercial Real EstateGeorge Fernandez, Fernandez Realty Group
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Davey Award 2023 / Silver
Branded Digital Campaigns – Diversity, Equity and InclusionVIBRÓ Displays
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Davey Award 2023 / Silver
Virtual & Immersive Experiences – Live ExperiencesLatino Health Summit
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Davey Award 2023 / Silver
Individual Achievement – IllustrationIllustrations for Public Health Campaigns
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Davey Award 2023 / Silver
Integrated Campaign – Community EngagementHealth Partners Plans Mobile Outreach Campaign (Health Partners Plans)
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Davey Award 2023 / Silver
Virtual & Immersive Experiences – Live ExperiencesPennsylvania Hands Across Reading (City of Reading)
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Davey Award 2023 / Silver
Social Campaigns and Series – Health and Wellness#ItsWorthAShot, (City of York Bureau of Health and Penn State Health)
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Davey Award 2023 / Gold
Branded Digital Campaigns – Health and WellnessRise Above York (City of York Bureau of Health)
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2023 AVA Digital Awards / Honorable Mention
Digital Marketing Social CampaignMi Mejor Amigo/ My Best Friend
View Initiative -
2023 AVA Digital Awards / Gold
Community Outreach and ActivationCATE COVID-19 Mobile Response Unit
View Case Study -
2023 AVA Digital Awards / Platinum
Community Medicare Tour Outreach and ActivationGateway Health Wholecare Medicare Tour
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2023 AVA Digital Awards / Platinum
Digital Marketing Social CampaignDO IT FOR THEM Smoking Cessation Campaign
View Initiative -
2021 Davey Award / Gold
Integrated Campaign Cause MarketingCATE, The COVID-19 Mobile Response Unit
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2021 Davey Award / Silver
Integrated Campaign Diversity, Equity and InclusionGateway Health Wholecare Medicate Tour 2020
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2021 MarCom Award / Platinum
Comm / PR / Corporate Social ResponsibilityGateway Health Wholecare Medicate Tour 2020
What do our clients say?
Justin Donofrio
Program Services Manager
Don Mazza
Executive Director of Community Development, Sales and Marketing
Aetna
Eddie Morán
Mayor
City of Reading
Mary Oliveira
Director of Membership
The PA Chamber of Business and Industry
Rachel L. Levine, MD
Secretary of Health
Commonwealth of Pennsylvania
Latino Connection has helped our organization with multiple projects, expanding the reach of our programs into the Latino community. We are thankful for the collaborative partnership with Latino Connection.
Justin Donofrio
Program Services Manager
We celebrate George and the Latino Connection and what they continue to do over and over again for our communities throughout Pennsylvania.
Don Mazza
Executive Director of Community Development, Sales and Marketing
Aetna
With nearly 70 percent of Reading’s population being Latino and Spanish-speaking, we have been able to partner with Latino Connection on key outreach initiatives and education on the importance of vaccines.
Eddie Morán
Mayor
City of Reading
Under the leadership of George Fernandez, Latino Connection has built a network of meaningful and strategic relationships with corporate entities across Pennsylvania and around the world. The Chamber is proud to have Latino Connection as a member and looks forward to working together on initiatives for the Latino community in the Commonwealth.
Mary Oliveira
Director of Membership
The PA Chamber of Business and Industry
Latino Connection has a commitment to creating pathways to health equity for everyone.
Rachel L. Levine, MD
Secretary of Health
Commonwealth of Pennsylvania
