About Us

We’re professionals from various backgrounds, cultures, and life experiences.

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Latino Connection is the national leader in community education and health outreach, forging initiatives that are first of their kind spanning beyond the borders of Pennsylvania. Read On

Our Expertise

Our programs and initiatives reflect our commitment to bridging the gap and working cohesively with brands that are addressing the five components of social determinants of health.
Latino Connection is equipped to implement educational programs in at-risk communities to increase health literacy resulting in better health outcomes and higher life expectancy.

Meet Our Team

George Fernandez

President & CEO

By combining his authentic experience with a passion for communication and service, George Fernandez helps clients build positive, profitable, and sustainable connections with the Latino community. A servant leader at heart, Fernandez remains heavily involved in the local community..…

Read George's Story

Michele Arrasmith

Executive Assistant

Ashleigh Aviles

Senior Account Executive and Event Production Manager

Janet Baez

Brand Ambassador

Dr. Amber R. Borreli

Grants and Development Manager

Minerva Carchi-Nieves

Junior Graphic Designer

Michelle Connett-Bergstein

Senior Graphic Designer

Jean Cubilette

Account Executive

Cesar Fernandez

Fleet Manager

Travis Good

Media Content Manager

Vedsaida Lorenzo

Community Health Worker

Lupe Matias

Team Lead & Project Manager

Sean McCormick, PhD

Senior Project Manager

Nelson Mena

Account Executive

Yndira Mesa

Team Lead & Brand Ambassador

Nitza Mercado

Community Health Worker

Yohanny Moncion

Account Executive

Nicolas Polanco

Brand Ambassador

Madeline Esteffany Rodriguez

Project Manager

Madeline Esther Rodriguez

Project Manager

Leslie Ruiz

Certified Interpreter & Community Outreach Specialist

Keyla Santana

Corporate Events & Communications Manager

Niurka Valle

Translation & Interpretation Services Coordinator

Katherine Vargas

Office Manager

Certified & Licensed

  • ServSafe®
  • Drivers with CDLs
  • CPR, First Aid and AED
  • Pennie (Pennsylvania Health Insurance Marketplace) Assistors
  • Lifestyle Coaching for the CDC Diabetes Prevention Program
  • American Lung Association Freedom from Smoking
  • Spanish Translation and Interpretation Certification from Alta Language

Awards & Recognition

  • Central Penn Business Journal’s 2023 Leaders in Construction and Real Estate

    Rising Star – Commercial Real Estate

    George Fernandez, Fernandez Realty Group

  • Davey Award 2023 / Silver

    Branded Digital Campaigns – Diversity, Equity and Inclusion

    VIBRÓ Displays

  • Davey Award 2023 / Silver

    Virtual & Immersive Experiences – Live Experiences

    Latino Health Summit

  • Davey Award 2023 / Silver

    Individual Achievement – Illustration

    Illustrations for Public Health Campaigns

  • Davey Award 2023 / Silver

    Integrated Campaign – Community Engagement

    Health Partners Plans Mobile Outreach Campaign (Health Partners Plans)

  • Davey Award 2023 / Silver

    Virtual & Immersive Experiences – Live Experiences

    Pennsylvania Hands Across Reading (City of Reading)

  • Davey Award 2023 / Silver

    Social Campaigns and Series – Health and Wellness

    #ItsWorthAShot, (City of York Bureau of Health and Penn State Health)

  • Davey Award 2023 / Gold

    Branded Digital Campaigns – Health and Wellness

    Rise Above York (City of York Bureau of Health)

  • 2023 AVA Digital Awards / Honorable Mention

    Digital Marketing Social Campaign

    Mi Mejor Amigo/ My Best Friend

    View Initiative
  • 2023 AVA Digital Awards / Gold

    Community Outreach and Activation

    CATE COVID-19 Mobile Response Unit

    View Case Study
  • 2023 AVA Digital Awards / Platinum

    Community Medicare Tour Outreach and Activation

    Gateway Health Wholecare Medicare Tour

  • 2023 AVA Digital Awards / Platinum

    Digital Marketing Social Campaign

    DO IT FOR THEM Smoking Cessation Campaign

    View Initiative
  • 2021 Davey Award / Gold

    Integrated Campaign Cause Marketing

    CATE, The COVID-19 Mobile Response Unit

  • 2021 Davey Award / Silver

    Integrated Campaign Diversity, Equity and Inclusion

    Gateway Health Wholecare Medicate Tour 2020

  • 2021 MarCom Award / Platinum

    Comm / PR / Corporate Social Responsibility

    Gateway Health Wholecare Medicate Tour 2020

What do our clients say?

Latino Connection has helped our organization with multiple projects, expanding the reach of our programs into the Latino community. We are thankful for the collaborative partnership with Latino Connection.
Justin Donofrio
Program Services Manager
We celebrate George and the Latino Connection and what they continue to do over and over again for our communities throughout Pennsylvania.
Don Mazza
Executive Director of Community Development, Sales and Marketing
With nearly 70 percent of Reading’s population being Latino and Spanish-speaking, we have been able to partner with Latino Connection on key outreach initiatives and education on the importance of vaccines.
Eddie Morán
City of Reading
Under the leadership of George Fernandez, Latino Connection has built a network of meaningful and strategic relationships with corporate entities across Pennsylvania and around the world. The Chamber is proud to have Latino Connection as a member and looks forward to working together on initiatives for the Latino community in the Commonwealth.
Mary Oliveira
Director of Membership
The PA Chamber of Business and Industry
Latino Connection has a commitment to creating pathways to health equity for everyone.
Rachel L. Levine, MD
Secretary of Health
Commonwealth of Pennsylvania