About Us

We’re professionals from various backgrounds, cultures, and life experiences.

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Latino Connection is the national leader in community education and health outreach, forging initiatives that are first of their kind spanning beyond the borders of Pennsylvania. Read On

Our Expertise

Our programs and initiatives reflect our commitment to bridging the gap and working cohesively with brands that are addressing the five components of social determinants of health.
Latino Connection is equipped to implement educational programs in at-risk communities to increase health literacy resulting in better health outcomes and higher life expectancy.

Meet Our Team

George Fernandez

President & CEO

By combining his authentic experience with a passion for communication and service, George Fernandez helps clients build positive, profitable, and sustainable connections with the Latino community. A servant leader at heart, Fernandez remains heavily involved in the local community..…

Read George's Story

Keyla Santana

Corporate Events & Communications Manager

Michelle Connett-Bergstein

Creative Director and Senior Graphic Designer

Katherine Vargas

Office Manager

Jean Cubilette

Project Manager

Vedsaida Lorenzo

Community Health Worker

Nelson Mena

Project Manager

Conchita Merino

Community Health Worker

Certified & Licensed

  • ServSafe®
  • Drivers with CDLs
  • CPR, First Aid and AED
  • Pennie (Pennsylvania Health Insurance Marketplace) Assistors
  • Lifestyle Coaching for the CDC Diabetes Prevention Program
  • American Lung Association Freedom from Smoking
  • Spanish Translation and Interpretation Certification from Alta Language

Awards & Recognition

  • 2023 AVA Digital Awards / Honorable Mention

    Digital Marketing Social Campaign

    Mi Mejor Amigo/ My Best Friend

    View Initiative
  • 2023 AVA Digital Awards / Gold

    Community Outreach and Activation

    CATE COVID-19 Mobile Response Unit

    View Case Study
  • 2023 AVA Digital Awards / Platinum

    Community Medicare Tour Outreach and Activation

    Gateway Health Wholecare Medicare Tour

  • 2023 AVA Digital Awards / Platinum

    Digital Marketing Social Campaign

    DO IT FOR THEM Smoking Cessation Campaign

    View Initiative
  • 2021 Davey Award / Gold

    Integrated Campaign Cause Marketing

    CATE, The COVID-19 Mobile Response Unit

  • 2021 Davey Award / Silver

    Integrated Campaign Diversity, Equity and Inclusion

    Gateway Health Wholecare Medicate Tour 2020

  • 2021 MarCom Award / Platinum

    Comm / PR / Corporate Social Responsibility

    Gateway Health Wholecare Medicate Tour 2020

  • 2021 MarCom Award / Gold

    Comm / PR / Communication Plan or Response

    Mi Mejor Amigo / My Best Friend

  • 2021 Social Innovations Award

    Publicly Nominated Runner Up: COVID-19 Innovations

    George Fernandez

  • 2020 CPBJ Game Changer

    Most Admired CEO – Non Profit

    George Fernandez

  • 2020 AVA Award / Platinum

    Digital Marketing Social Campaign

    Do It For Them

    View Initiative
  • 2020 MarCom Award / Gold

    Strategic Communications, Crisis Communication Plan or Response

    Protect Yourself and Others

    View Initiative
  • 2020 Davey Award / Silver

    Social Campaigns & Series, Health and Wellness

    Protect Yourself and Others

    View Initiative
  • 2020 Davey Award / Gold

    Social Campaigns & Series, Health and Wellness

    Do It For Them

    View Initiative
  • 2020 HRC CREDC Catalyst Award

    Business Diversity & Inclusion Champion

    George Fernandez

What do our clients say?

Latino Connection has helped our organization with multiple projects, expanding the reach of our programs into the Latino community. We are thankful for the collaborative partnership with Latino Connection.
Justin Donofrio
Program Services Manager
We celebrate George and the Latino Connection and what they continue to do over and over again for our communities throughout Pennsylvania.
Don Mazza
Executive Director of Community Development, Sales and Marketing
With nearly 70 percent of Reading’s population being Latino and Spanish-speaking, we have been able to partner with Latino Connection on key outreach initiatives and education on the importance of vaccines.
Eddie Morán
City of Reading
Under the leadership of George Fernandez, Latino Connection has built a network of meaningful and strategic relationships with corporate entities across Pennsylvania and around the world. The Chamber is proud to have Latino Connection as a member and looks forward to working together on initiatives for the Latino community in the Commonwealth.
Mary Oliveira
Director of Membership
The PA Chamber of Business and Industry
Latino Connection has a commitment to creating pathways to health equity for everyone.
Rachel L. Levine, MD
Secretary of Health
Commonwealth of Pennsylvania